Why a Promo / Pre-Roll Advert?
- A promo advert plays across the BBC channels in between shows and can be shown at times when the target audience is most likely to be watching TV (e.g. after a specific programme that is likely to have the same/similar audience to 'Man's Best Friend'.)
- They are between 20 and 40 seconds long and show a quick montage of what the viewer should expect from the documentary and engage them by using attractive clips.
- The promo can also be shown as a 'pre-roll' advert on sites such as YouTube where the advert plays just before a video. The videos the advert plays before can be selected so it is only shown to a specific audience. For example, showing the advert before 'cute puppy' videos will reach the audience of people looking to watch dogs.
After putting together the first version of the promo advert I realised the voice over was quite loud. This could be uncomfortable for the viewer and put them off the documentary. Therefore, I lowered the volume of the voice over.
For the second edit with the lowered volume I also added the title 'Peter Bamforth' (the presenter's name) so that the audience can identify with him more and possibly research him. I then showed people for feedback, they suggested I slow down the transition that introduced the 'Peter Bamforth' title because it was quite fast and did not fit with the pace of the rest of the advert.
This final version of the promo / pre roll advert is very simple, informative, and engaging, which are three elements that were suggested I make sure to include from my audience research.
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