How the supporting pieces enhance the meaning of the documentary:
The message of the documentary is finding out why dogs are considered 'man's best friend' and why they deserve this title. Firstly, the advertisements all include an image of the presenter looking happy whilst interacting with a dog. This demonstrates how dogs bring happiness and unconditional love to humans, this area of dogs bringing happiness to people's lives is looked at in detail in segments of the documentary.
Also, in the magazine spread a pull quote is used from a guide dog user which says her "life was completely changed" by her dog. This further enhances the meaning of the documentary that relates to dogs literally transforming someone's life from miserable to great which is shown in interviews throughout the documentary.
Finally, the quotes used in the adverts from The Guardian which state that 'Man's Best Friend' is "a great, fun insight into why we love dogs so much" make it obvious what the documentary is about. These quotes quickly sum up the content of the documentary but leave it open enough that people still want to find out why this is by watching the documentary.
Conclusion
The combination of my main product and ancillary texts is very effective. The consistency, simplicity and style of the advertisements make them appealing to the target audience as well as giving them the relevant information they need to know to watch the documentary. They relate appropriately to the main task because the content of the adverts is synoptic of 'Man's Best Friend'. Secondly, the magazine spread is just as effective but gives an even more detailed look into the documentary through the 'Interview with the Presenter' section which would not have been applicable to the other pieces because of its size. All of this combines to create effective and relevant marketing for the documentary.
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